Arthur Ashe Clothing brand release date, price and where to buy
Even if you’re not a Tennis Guy™️, you know the names Fred Perry, René Lacoste and Stan Smith – ubiquitous, not only because of their performance on the court, but also because you’d have a hard time not encountering anyone wearing theirs Names or their logo (or face in Smith’s case) on their clothing and shoes.
That was not the case for Arthur Ashe, the first black man to win the US Open and Wimbledon. A household name, he is. And the personal style? The guy was dripping in it. So it’s a wild thought that 50 years after that US Open win, we’re here today talking about it begin a distinctive lifestyle brand in its name rather than a revival or makeover. Better late than never, thanks to a collaboration between Jack Carlson of Rowing Blazers, Karl-Raphael Blanchard, KITH graduate, The Arthur Ashe Estate and Jeanne Moutoussamy-Ashe.
Arthur Ashe, which makes its debut on Friday 26 August, is steeped in the kind of ’70s nostalgia you’re seeing all over menswear these days. Modern touches like minimalist logos and cheetah prints are combined with the inseam and funky typography of the disco era. The clothing and accessories are inspired by Ashe’s own choices on and off the pitch, including a reproduction of the warm-up suit he wore when lifting the trophy at Wimbledon in 1975.
There’s also an air of rebellion running through the brand’s aesthetic. And it’s no surprise considering Carlson and company have an advantage. have brought staples like the rugby shirt and corduroy trousers to menswear with rowing blazers. With Arthur Ashe, you get classic prep silhouettes alien to the court and country club, but with just enough punk that you wouldn’t be shocked to see part of the line on a skater stationed in the parking lot, Joint in hand.
The first line of products – priced between $25 and $265 – will be available online at Arthur Ashe and Rowing Blazers, as well as in two pop-up stores: one at 2 Rivington Street in New York City and the other on the grounds of the US Open in the shadow of – you guessed it – Arthur Ashe Stadium.
Ben Boskovich is Associate Editor of Esquire, where he also writes about style and golf. He previously served as the site’s managing editor and before joining Hearst Digital Media, he was the social media editor at Entertainment Weekly.
This content is imported from OpenWeb. You may find the same content in a different format or more information on their website.