Traversie receives the Kwame McDonald Media Award

Athletics | 2/2/2022 2:27:00 p.m

Assistant Director of Athletics, University of Minnesota Michelle Traverse was honored today in conjunction with National Girls & Women in Sports Day.

Traversie, who has spent more than two decades promoting collegiate athletes, received the Kwame McDonald Media Award at the annual celebration of the National Girls & Women in Sports Day – Minnesota Awards.

Kwame McDonald was a civil rights activist and a pioneer in reporting on women’s sports. The Kwame McDonald Media Award is presented annually to members of the Minnesota media or media outlet who have consistently provided reporting in the promotion and support of girls’ and women’s sports.

Traversie is the 17th honoree and the second member of Minnesota’s Department of Athletic Communications to be honored. Former Gopher employee Becky Bohm received the award in 2010.

Traversie’s distinguished career began in the state of Minnesota as a student when she served as the primary media liaison for the women’s basketball team. During grad school at Minnesota State, she served as the primary media liaison for both the women’s hockey and soccer teams.

She joined the Minnesota Athletic Communications team in September 2001 and has been the primary contact for the following women’s sports: hockey, volleyball, rowing, swimming and diving, and tennis. She has also worked with the following women’s teams: basketball, cross country, softball, track and field. All told, Traversie has helped directly fund nine of the 12 women’s athletic programs that Minnesota sponsors.

Traversie also serves as the Division’s Public Relations Director for the WILL program, which is called Women Invested in Leadership and Learning, and oversees all promotional efforts for the Student-Athlete Development Program in Minnesota. She also oversees and advises all student staff and volunteers in the communications office.

Traversie leads communications efforts for Big Ten and NCAA championships hosted by the University of Minnesota. These included championships in volleyball, gymnastics, softball, baseball, swimming and diving, track and field, hockey, wrestling, basketball and also the 2022 women’s finals to be played at the Target Center this April.

Traversie is the current communications officer for the men’s basketball program, a role she assumed in 2021. She is the first woman in Minnesota history to lead communications efforts for the Minnesota men’s basketball team.

She previously served as the senior communications officer for the Minnesota volleyball team for 10 years and was previously recognized as a Division I finalist for the AVCA Grant Burger Media Award. The award is presented annually and recognizes an individual as the nation’s top contributor to college volleyball coverage and promotion

A native of Taunton, Minnesota, she earned her Mass Communications degree in 2000 with a minor in Journalism and Marketing in the State of Minnesota.

Watch the full awards ceremony in the video below. Traversie accepts her award after 50 minutes.


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